UGC & Creator Content
Content for AI products, made by someone who uses them.
I’m Kevin. I build software with AI every day and I make content about it for more than fifty thousand people who are paying close attention.
If you have an AI product worth talking about, I’ll sign in, put it against real work, and make something that sounds like a person who actually used it. Because I did.
- 27.2K @kevinfremon
- TikTok
- 25.3K @kevinfremon
- AI products only
- Hands-on before I film
- Posts from $350
Who is actually watching.
More than fifty thousand people across Instagram and TikTok. Founders, operators, marketers and builders who follow me for one reason: they want to know which AI tools are actually worth their time.
That audience is worth more per view than a general feed, and it is also less forgiving. They can tell when someone is reading a script about a product they have never opened, which is exactly why I don’t do that.
Why bring this to me.
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I use the product first
I build software with AI every day. Before I film anything I sign in, put it against real work and find out whether it holds up. That's the part that makes the video land.
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I know when a claim is nonsense
I run an AI product studio and an AI agent that operates my own company. I can tell the difference between a genuine capability and a wrapper with a waitlist, and so can my audience.
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The audience is the buyer
Founders, operators and marketers evaluating tools with real budget. Not a general feed that happens to scroll past your product.
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I'll tell you if it isn't a fit
A video from someone who obviously doesn't believe it converts worse than no video. If your product and I aren't a match, you'll hear that instead of a quote.
What I make.
- UGC video
- Thirty to sixty seconds, shot for your channels and your ad account. You own it, I don't post it.
- Creator post
- The same craft, published to my Instagram or TikTok. Priced differently, because you are buying reach as well as the content.
- Product walkthrough
- A real demo of the thing doing the job it claims to do. The format that sells software rather than describing it.
- Hook variants
- The same body cut against three or four different openings, so your media buyer has something to test.
- Story frames
- Three to five frames with a link, built to run alongside the main asset rather than instead of it.
- Photos and stills
- Product in use, shot for landing pages and static placements. Usually an add-on rather than the whole job.
What I say yes to.
Yes, if…
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You have an AI product I can actually sign into.
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The tool does a clear job for a clear person.
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Your budget is approved, or close to it.
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You want an honest take, not a read-aloud.
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You care whether the content converts, not just whether it exists.
No, if…
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I can't get hands on it before filming.
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The product claims more than the AI actually does.
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You need every word read from a script.
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Payment is product, affiliate or exposure.
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I've promoted a direct competitor in the last ninety days.
How it works.
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Send the brief
The form below. It asks for the things I need to quote accurately, which is why it asks about budget rather than dancing around it.
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I check fit
I look at the product, decide whether I can stand behind it, and reply within three business days. You get an answer either way.
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Scope and quote
A fixed price in writing: deliverables, hooks, revision round, usage window and where it can run. No hourly, no surprises.
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Deposit and access
Half up front, plus a working account on your product. Nothing gets filmed off a landing page.
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Production
First cut in seven to ten business days. One revision round is included, and rush timelines are available for a premium.
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Delivery
Final files, the licence window starts, and anything going to my channels gets scheduled and disclosed.
Posts start at $350.
Here is the whole card. No discovery call to find out whether you can afford it.
- Video posted to my TikTok or Instagram
- $350
- Filmed by me, published to my audience, and it stays up a minimum of 30 days.
- Cross-post to the second platform
- +$200
- Either direction. Both platforms together is $550.
- Performance bonus
- $1.50 CPM
- Paid on views above 25,000 and capped at 200,000, so the bonus tops out at $262.50. A post reaching 100,000 adds $112.50.
- Affiliate
- Every deal
- A tracked link and a kickback on each conversion, agreed alongside the rest of the terms. Upside on top of the rate, never instead of it.
- Video you own and I never post
- $250
- Production only. I film it, you keep it, it runs on your channels and your ad account.
Those are baselines for one product and standard terms. Paid ad rights, multi-video sets, category exclusivity and rush turnarounds move the number up, and volume moves the per-piece number down.
Before you write to me
What does a post cost?
$350 for a video on my TikTok or Instagram, up for a minimum of 30 days. Add $200 to cross-post it to the other platform, which makes both $550. On top of that there is a performance bonus of $1.50 per thousand views above 25,000, capped at 200,000 views so it can never add more than $262.50, plus an affiliate link with a kickback on every conversion. A video you own and publish yourself, which I never post, is $250.
How does the performance bonus work?
The flat fee covers the first 25,000 views. Above that I invoice $1.50 per additional thousand, and it stops at 200,000 views, so the bonus tops out at $262.50 however far the video runs. It settles once the post has been live 30 days and the number has stopped moving. A video that does 100,000 views adds $112.50; anything from 200,000 up adds the full $262.50. You know your worst case before you sign.
What's the difference between UGC and a post on your account?
UGC is content you own and publish yourself. You are paying for production. A creator post goes to my Instagram or TikTok, which means you are also paying for access to an audience that has spent two years deciding whether to trust me. They are separate products with separate prices, and I won't quote one and deliver the other.
Can I run the content as a paid ad?
Yes, and it is one of the better reasons to work with me. Paid usage is licensed for a set window, usually ninety days or twelve months, and priced as an addition to the content fee. Perpetual buyouts are available and cost meaningfully more. Whichever we agree to goes in writing, and the rights revert when the window ends.
Do you really need access to the product?
Yes, and this is the one thing I don't bend on. I can't credibly tell fifty thousand people a tool is worth their time if I've only seen the marketing site. A trial account is usually enough. If the product isn't ready for anyone to use yet, we're too early.
Will you follow our script?
I'll work from your key messages, your positioning and anything legal needs said word for word. The rest is written in my voice, because a script read by someone it doesn't sound like is obvious in about four seconds. If you need a verbatim read, you want an actor rather than me.
How fast can you turn something around?
First cut in seven to ten business days from deposit and product access, with one revision round included. Anything under five business days is a rush and carries a premium, because it moves other work.
Do you disclose that it is paid?
Always, clearly, and on every piece that goes to my audience. That isn't a negotiation and it isn't a favour I'm asking for. The disclosure is part of why people believe the recommendation.
Can we pay in product, or affiliate only?
No. An affiliate link and a per-conversion kickback are part of nearly every deal I do, but as upside on top of a rate rather than instead of one, and the same goes for a free account. If cash is genuinely the problem, email me and say what you have. A single post is $350, so there is usually a version of this that works.
Tell me about the campaign.
About three minutes. Answer the budget question with a real band and you’ll get a real scope back rather than a discovery call.